{"title":"Product Range","description":"\u003cp\u003eFruit spread, fresh fruit, frozen fruit, pulp, and concentrate — all made from strawberries grown on our own farms.\u003c\/p\u003e","products":[{"product_id":"fresh-strawberry-fruit","title":"Fresh Strawberry Fruit","description":"\u003cp\u003eWe supply high-quality fresh strawberries sourced directly from our own farms during season. Each batch is carefully sorted, graded, and packed to ensure consistent quality, size, and freshness.\u003c\/p\u003e\n\u003ch3\u003eGraded by hand, berry by berry\u003c\/h3\u003e\n\u003cp\u003eFruit arrives from the block in mixed sizes and mixed ripeness, and leaves as punnets a buyer can put a price on. Our graders check every berry for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSize consistency within the punnet\u003c\/li\u003e\n\u003cli\u003eEven colour, with no pale shoulders or unripe tips\u003c\/li\u003e\n\u003cli\u003eFirmness, checked by feel\u003c\/li\u003e\n\u003cli\u003eA fresh, intact calyx\u003c\/li\u003e\n\u003cli\u003eSkin damage, bruising, and any sign of rot\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePacked for the journey\u003c\/h3\u003e\n\u003cp\u003eGraded fruit is packed into retail punnets and consolidated into 2 kg trays or 1.9 kg single-layer trays. In a single-layer tray nothing sits on top of anything else, which is worth it for the most delicate fruit and the longest routes. Packed trays go straight back into chilled storage and stay there until dispatch.\u003c\/p\u003e","brand":"True Berry","offers":[{"title":"2 kg tray","offer_id":48672954384596,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"1.9 kg single layer tray","offer_id":48672954417364,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0846\/4596\/files\/punnet-pack.jpg?v=1789471322"},{"product_id":"frozen-strawberry-fruit","title":"Frozen Strawberry Fruit","description":"\u003cp\u003ePicked at peak ripeness and frozen within hours, our frozen strawberries deliver the same natural sweetness, vibrant colour, and rich flavour as fresh fruit — available year-round.\u003c\/p\u003e\n\u003ch3\u003eFrozen ripe, not picked early\u003c\/h3\u003e\n\u003cp\u003eBecause the fruit is frozen ripe rather than picked early to survive shipping, the flavour is closer to fresh than most buyers expect. Individual berries stay separate, so you can pour out exactly what you need and return the rest to the freezer.\u003c\/p\u003e\n\u003ch3\u003eThe workhorse format\u003c\/h3\u003e\n\u003cp\u003eFrozen whole fruit suits bakery inclusions, smoothie packs, and anything where you want visible pieces of fruit without seasonal constraints. The 1 kg bag suits product development and small-batch work; 10 kg and 20 kg are the production sizes.\u003c\/p\u003e","brand":"True Berry","offers":[{"title":"1 kg HDPE Bag","offer_id":48672957595860,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"10 kg HDPE Bag","offer_id":48672957628628,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"20 kg HDPE Bag","offer_id":48672957661396,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0846\/4596\/files\/frozen-fruit.jpg?v=1789471328"},{"product_id":"frozen-strawberry-pulp","title":"Frozen Strawberry Pulp","description":"\u003cp\u003eOur premium frozen strawberry pulp is made from carefully selected, fully ripened strawberries, processed at peak freshness to preserve their natural flavour, vibrant colour, and nutritional value.\u003c\/p\u003e\n\u003ch3\u003eFrom ripe fruit to frozen block in one pass\u003c\/h3\u003e\n\u003cp\u003eThe red in a strawberry is fragile: heat, oxygen, and time all dull it. Our pulp goes from ripe fruit to frozen block in a single continuous pass rather than being held between stages, and it is frozen fast so ice crystals stay small and the texture survives thawing.\u003c\/p\u003e\n\u003ch3\u003eBuilt for blending\u003c\/h3\u003e\n\u003cp\u003ePulp is the right choice when the fruit is going to be blended anyway — beverages, yoghurt, ice cream bases, jams, fillings, sauces. You are buying colour, flavour, and consistency without paying for cosmetic grading you would only blend away.\u003c\/p\u003e","brand":"True Berry","offers":[{"title":"1 kg HDPE Bag","offer_id":48672960905428,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true},{"title":"Bulk 25 kg bucket","offer_id":48672960938196,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0846\/4596\/files\/frozen-pulp.jpg?v=1789471332"},{"product_id":"frozen-strawberry-pulp-concentrate","title":"Frozen Strawberry Pulp Concentrate","description":"\u003cp\u003eStrawberry pulp evaporated at low temperature to concentrate it, typically to 16–20 Brix, while retaining natural flavour, colour, and nutritive value.\u003c\/p\u003e\n\u003ch3\u003eLow-temperature evaporation\u003c\/h3\u003e\n\u003cp\u003eLow-temperature evaporation matters: aggressive heat gives you a cooked, jammy character that is difficult to design around.\u003c\/p\u003e\n\u003ch3\u003eMade for scale\u003c\/h3\u003e\n\u003cp\u003eConcentrate makes sense at scale, where freight and frozen storage per unit of fruit solids start to dominate your costs — you are shipping less water. It is also the format of choice when you need a flavour intensity that whole pulp cannot reach without throwing off your recipe's water balance.\u003c\/p\u003e\n\u003cp\u003eSupplied in industrial bulk. Contact us with your volumes and specification for a quote.\u003c\/p\u003e","brand":"True Berry","offers":[{"title":"Industrial bulk","offer_id":48672964182228,"sku":null,"price":0.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0846\/4596\/files\/strawberries.jpg?v=1789471334"},{"product_id":"strawberry-fruit-spread","title":"Strawberry Fruit Spread","description":"\u003cp\u003eHigh fruit spread made with ripe strawberries grown on our farm and gently cooked at low temperature to preserve their natural flavour, colour, and goodness.\u003c\/p\u003e\n\u003cp\u003eThe strawberries come from the same farms that grow our fresh and frozen fruit, so every jar starts with fruit we planted, tended, and picked ourselves.\u003c\/p\u003e","brand":"True Berry","offers":[{"title":"230 g","offer_id":48689942036692,"sku":null,"price":249.0,"currency_code":"INR","in_stock":true},{"title":"400 g","offer_id":48689942069460,"sku":null,"price":429.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0846\/4596\/files\/strawberry-fruit-spread.jpg?v=1789639809"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0856\/0846\/4596\/collections\/farm-rows.jpg?v=1789471590","url":"https:\/\/trueberryfarms.com\/collections\/product-range.oembed","provider":"TrueBerry","version":"1.0","type":"link"}