True Berry Blog

Notes from the farm and facility

Growing, harvesting, freezing, and packing strawberries — written by the people who actually do it.

Picking at peak ripeness: how we decide harvest day
Harvest

Picking at peak ripeness: how we decide harvest day

Sugar, colour, and firmness rarely peak on the same morning. A look at how our field team reads a block and why a day early or a day late changes everything downstream.

3 min read

Taste the difference

Fresh trays, frozen fruit, pulp, and concentrate — straight from our farms.